writing

Notes on measuring work that resists measurement

Mostly the thinking behind the product. What small numbers can and cannot tell you, and what community marketing looks like once you write down what it costs.

measurement 04 aug 2026 9 min

A zero-sales week means nothing on its own

At a handful of sales a week, a week with none and a week with two look the same. Here are the sums, and why they make people give up on the things that were working.

measurement 18 jun 2026 7 min

The cost of a customer, in hours

Nobody writes down that one community cost 180 minutes and gave back nothing. Until you do, it keeps taking your mornings.

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