A zero-sales week means nothing on its own
At a handful of sales a week, a zero week and a two-sale week are statistically identical. Here is the arithmetic, and why it makes people quit the channels that were working.
writing
Mostly the arguments behind the product: what a small sample can and can't tell you, and what community marketing looks like when you write the cost down.
At a handful of sales a week, a zero week and a two-sale week are statistically identical. Here is the arithmetic, and why it makes people quit the channels that were working.
It has the highest return per hour of anything you work, and it's the only one that can leave. Why it belongs in the same list as the subreddits.
The fastest way to lose the standing you went there to build, and why tracked links have to live on your own domain.
Nobody records that one community cost 180 minutes and returned nothing. Until you do, it keeps getting your mornings.
Asymmetric errors, and the thresholds that follow from taking them seriously.
